What’s the Second Street Story?

Our Mission & Vision

For over a decade, Second Street has been the leading provider of private label online promotions platforms and partner success services for media companies that want to generate digital revenue, engage their audience, and build email databases of loyal consumers. Based in St. Louis, our software empowers media companies to create impactful contests, sweepstakes, ballots, quizzes, surveys, ecommerce programs, email and text messaging communications, and UGC photo publishing and e-commerce programs.

Meet the Leadership


Doug Villhard

A graduate of Truman State University with a master’s degree from Boston University, and an MBA from Washington University, Doug started his career as a producer at Disney Interactive and Disney Online. After moving back to St. Louis, Doug worked at Pulitzer Technologies before leaving to found UPICKEM in 2001.

Doug is a programmer by trade, but a golfer at heart. He and his wife, Diane, have four children. If he’s not on his laptop, he’s shuttling kids from one activity to the next, all the while dreaming of lowering his handicap.


Matt Coen

A Rhode Island native and Connecticut College grad, Matt cut his teeth running political campaigns on the East Coast. Matt moved to the Midwest with his wife Emily and their three sons, where he started his career in media technology at Pulitzer Technologies.

Matt is still a political junkie, and in 2006 he co-wrote and produced the award-winning documentary, “Can Mr. Smith Get to Washington Anymore?

Meet the Team

The Second Street team is made up of smart, driven, and innovative individuals. While we work hard day in and day out to help our partners drive success, we also play hard. This photo shows the whole team at a company dodgeball tournament!


Join the Team

Interested in joining the Second Street team? We always welcome innovation and new ideas, and we’re on the lookout to hire like-minded leaders and collaborators who are the best at what they do. Your abilities and talent will dictate your specific responsibilities. Create your own environment here, your opportunities are boundless.

If this sounds like you, we’d love to talk to you.

Second Street
1017 Olive Street
Mezzanine Level
St. Louis, Missouri 63101


Learn More About Second Street Today

Request a Demo »
Want to talk to our sales team about our platform? Request a demo today.

Call Us – 877.843.2900
We’re here to help. Call us and speak to a Second Street team member who can answer any questions you might have.

Discover Our Platform »
Learn more about our promotions and data platform today.