August 3, 2011
On August 2, Second Street announced the launch of UPICKEM PLAY ANYWHERE – the latest evolution of the company’s industry-leading contesting platform, UPICKEM. UPICKEM PLAY ANYWHERE contests are created once and are seamlessly formatted to display on Facebook pages, websites, smartphones and tablets. This enables Second Street partners to create new revenue streams by offering advertisers expanded options across websites, social networks and mobile devices.
“UPICKEM PLAY ANYWHERE will enable our partners to engage with consumers on the channels and devices where they are accessing an increasing amount of their online content,” said Matt Coen, president and co-founder, Second Street. “Their contests will appeal to a broader spectrum of advertisers by expanding advertising options from traditional online to Facebook, smartphones and tablets.”
A key feature of UPICKEM PLAY ANYWHERE is the ability to run contests directly on Facebook pages and to fully customize the experience. Second Street partners can now “like-gate” their pages – meaning that a consumer will have to “like” a Facebook page in order to enter a contest or promotion. Consumers can also participate in a contest without leaving a Facebook page providing increased engagement with media companies and brands.
“The ability to run a UPICKEM PLAY ANYWHERE contest on Facebook offers media companies and brands a powerful tool to grow their Facebook communities and receive viral exposure by empowering consumers to share their experiences on the world’s largest social networking site,” said Coen. “Additionally, media companies and brands can build robust and more valuable mailing lists that offer advertisers opportunities for increased revenue generation.”