Second Street Online Promotions Platform

3rd Annual PLAN-IT 365

admin — Wed, 03 Oct 2012 15:49:52 +0000

In order to be most successful with contests, you should plan out a year-long calendar to identify opportunities and to know when to get your sales team excited about selling sponsorships.

Wondering where to start?

Julie Foley, Second Street’s Director of Contesting Success, hosted a webinar where we heard from Gatehouse Media’s Rebecca Capparelli on how they drove $2.7MM in revenue with contests in 2012!

To watch the webinar and review the top takeaways, visit our Promotions Lab.

Deal Stores for the Holidays

admin — Tue, 14 Aug 2012 16:45:11 +0000

Online spending for the 2011 holiday season was nearly 40 million dollars, with Cyber Monday ranking number one in terms of sales.

How is your deals program going to capitalize on this spending season?

One fantastic way is by running a deals store. Watch a recording of our webinar where we will explore how to set up a deals store and what advertisers you should be targeting. Tim D’Avis from Quad-City Times shares his secrets to success – their deals store grossed over $80K in one week!

Watch a recording of the presentation and read our top takeaways in our Promotions Lab.

How to Sell a Halloween Contest

admin — Tue, 07 Aug 2012 14:18:04 +0000

Halloween contests are the 7th most popular contest category run on UPICKEM. The driving force behind its popularity with our partners is the large appeal of the contest. Halloween contests can reach so many different demographics – young children and their mothers, teens, adults and pet owners- all wanting to brag about their costumes for the night.

This year, UPICKEM is offering a turnkey Halloween contests that is complete with two design options, ad spots and sample print and web ads for you to customize. Watch the recording or view the slide decks below to learn how this contest works and how to sell it to your advertisers. Also, read the top takeaways from the webinar in our Promotions Lab.

It’s All About the List: Strategies for Building & Engaging Your Deals Database

admin — Mon, 23 Jul 2012 17:22:02 +0000

At Second Street, our data shows that 66% of deal revenue comes from the deal email. One of the most important things you can do for your program is grow and engage your email list to turn your subscribers into buyers.

Matt Chaney, our Director of Affiliate Success, hosted Strategies for Building & Engaging Your Deals Database with Stacey Stefani & Joe Matar from The Gazette & KCRG-TV’s hugely successful deal program. Stacey & Joe shares their best practices and success stories with growing and engaging their deals list. This Cedar Rapids, Iowa based deals programs is one of the fastest growing and most successful program across our network.

30 Contest Ideas in 30 Minutes

admin — Wed, 20 Jun 2012 20:34:57 +0000

Are you gearing up to build out your contest calendar for the rest of this year and into 2013? We’ve got you covered.

Watch the recording from our third annual 30 Contest Ideas in 30 Minutes webinar where we will reveal the top 30 categories run on the UPICKEM platform. Also, you’ll want to check out the 10 Top Takeaways from the webinar and see the complete list of all contests from the webinar.

How to Sell a Football Contest

admin — Mon, 18 Jun 2012 13:56:13 +0000

For years, media companies have been driving revenue around football contests. How are you grabbing your fair share of these advertising dollars? Run a football contest!

High School, College and Pro Football contests are some of the best ways to engage your audience. Plus, advertisers love the arrival of tailgate season!

Below you can watch a recording of our “How to Sell a Football Contest” webinar to learn how to successfully prepare your sales team for this opportunity. Also, view the slide deck and check out the top takeaways in our Promotions Lab.

30 Deals in 30 Minutes: Dirt, Meat, Guns & Other Great Deals

admin — Thu, 07 Jun 2012 16:59:37 +0000

What deals are driving revenue in markets large and small?

Watch the recording of “30 Deals in 30 Minutes: Dirt, Meat, Guns & Other Deals That Work” webinar to find out!

Matt Chaney and Matt Coen analyzed thousands of deals to show you what deals will drive significant revenue for your program. By diving into top categories, we’ll explore what deals are performing best. For example, do seafood or italian restaurants make more money?

Also find out some unconventional deals that you might not have thought about (dirt, meat, guns, etc.) that could be winners for your program.

Facebook & Deals: Engage Your Audience with Social Media

admin — Wed, 09 May 2012 14:14:59 +0000

Promoting your deals on social media is hard work, but when used correctly, you can create an engaging atmosphere to share deals and converse with your potential buyers.

Molly Urciolo from The Washington Post joined us to discuss how they use social media platforms, such as Facebook, for promoting their deals program. Molly stressed the importance of utilizing your current following and keeping them in the know with local deals you are running. Actively updating social media is just another touch point with your customers, which will build your program’s brand and help gain brand loyalty with customers.

Watch a recording of the webinar and view the complete slidedeck below.

Washington Post Facebook + Deals

View more PowerPoint from secondstreetmedia

Selling Facebook Contests to Your Advertisers

admin — Wed, 04 Apr 2012 13:13:33 +0000

Local media companies are monetizing Facebook by packaging social media into integrated campaigns and using contests to drive audience and revenue. How can your property be benefitting from running contests for your advertisers?

Watch a recording of our webinar, “The Agency Model: Selling Facebook to your Advertisers” below. We look at several case studies from our media partners and give you the tools you need to start selling Facebook contests in your local markets.

The Art of Selling Deals: Strategies for Securing Best Offers

admin — Fri, 16 Mar 2012 16:16:25 +0000

Jeff Shabram, Vice President of Digital / Director of Digital Advertising at Omaha World-Herald joined us for a webinar to discuss all facets of selling deals – from the pitch to rejecting a deal and all of the negotiations in between. Getting great offers is an essential component of running a successful deals program and Jeff shared insights from his highly successful deals program.

Watch a recording of the presentation and view the slide deck below.