Second Street Online Promotions Platform

Facebook & Deals: Engage Your Audience with Social Media

admin — Wed, 09 May 2012 14:14:59 +0000

Engaging your audience on Facebook and other social networks can help grow your deals program’s brand and build loyalty.

The Washington Post‘s Marketing Manager, Molly Urciolo, will be joining us for a webinar on Thursday, May 17th at 1 EST/12 CST to share her insights and best practices on engaging deals audiences on social platforms.

Reserve your spot now to learn how to apply these practices to your program.

Selling Facebook Contests to Your Advertisers

admin — Wed, 04 Apr 2012 13:13:33 +0000

Local media companies are monetizing Facebook by packaging social media into integrated campaigns and using contests to drive audience and revenue. How can your property be benefitting from running contests for your advertisers?

Watch a recording of our webinar, “The Agency Model: Selling Facebook to your Advertisers” below. We look at several case studies from our media partners and give you the tools you need to start selling Facebook contests in your local markets.

The Art of Selling Deals: Strategies for Securing Best Offers

admin — Fri, 16 Mar 2012 16:16:25 +0000

Jeff Shabram, Vice President of Digital / Director of Digital Advertising at Omaha World-Herald joined us for a webinar to discuss all facets of selling deals – from the pitch to rejecting a deal and all of the negotiations in between. Getting great offers is an essential component of running a successful deals program and Jeff shared insights from his highly successful deals program.

Watch a recording of the presentation and view the slide deck below.

How Facebook Timeline Affects UPICKEM Contests

admin — Mon, 12 Mar 2012 19:13:10 +0000

Facebook will be switching all brand pages to the timeline view on March 30, 2012. Contests will still be able to run on Facebook, but there will be a few changes. View the webinar below to get tips on optimizing Facebook Timeline to run your contests.

Recording: How to Sell a Mother’s Day Contest

admin — Thu, 08 Mar 2012 17:34:18 +0000

UPICKEM offers a turn-key Mother’s Day contest that is pre-packaged with all the bells and whistles you need to run a contest. Watch a recording of the Mother’s Day Contest presentation to learn tips and the best practices of how to rally your sales team around this contest.

How to Sell a Mother’s Day Contest

admin — Wed, 29 Feb 2012 23:48:23 +0000

UPICKEM offers a turn-key Mother’s Day contest that is pre-packaged with all the bells and whistles you need to run a contest. This includes:

Pre-branded contest
Sales Kit: web and print ads that you can edit to include sponsor logos
List of Advertisers to Consider

Julie Foley, our Director of Affiliate Success, will be hosting a “How to Sell a Mother’s Day Contest” webinar on March 13th at 1PM EST/12PM CST to share tips and best practices to rally your sales team around this contest.

Seasonal Stores: Planning for Deals Success

admin — Thu, 23 Feb 2012 18:32:43 +0000

As the deals space continues to evolve, sites are amplifying their deals revenue throughout the year with the help of Seasonal and Category Stores. Beth Wiggins and Jolene Sherman from the St. Louis Post-Dispatch’s Today’s Deal program joined Matt Chaney, Director of Affiliate Deals Success, to discuss their experiences driving revenue from Seasonal and Category Stores. Watch the full webinar below.

Also, be sure to read Ten Tips for an Outstanding Seasonal to learn how to put together the ultimate seasonal store.

How to Sell a 2012 College Basketball Bracket Webinar

admin — Wed, 18 Jan 2012 14:49:31 +0000

UPICKEM college basketball brackets have a history of driving tremendous sponsorship revenue and database growth for our partners. Julie Foley, our Director of Affiliate Success, hosted a “How to Sell College Basketball” webinar to discuss strategies, tips, and case studies on selling this contest to your advertisers. Watch a recording of the presentation below.

The Washington Post: Lessons in Deals Success

admin — Tue, 15 Nov 2011 02:46:04 +0000

Watch the recording below for an in-depth discussion of the deal-of-the-day phenomenon from the perspective of The Washington Post. Learn valuable lessons about how to manage and grow your deals program from a local leader in the space. The lessons covered are insightful for deal programs of all sizes. Hear from Tim Condon, Director of New Digital Ventures & Molly Urciolo, Marketing Manager for The Capitol Deal.

How to Sell An Auto Racing Contest

admin — Tue, 15 Nov 2011 02:45:15 +0000

The Auto Racing season is almost over. The best time to sell for next year is now! Have you thought about your sales strategy for this winter? Watch our webinar as Julie Foley, our director of affiliate success, discusses sales and audience building ideas to get you in gear for the 2012 racing season.