Deadline Deals is a white-label deals platform designed and developed by a team with more than a decade of experience with local media and online marketing. What does that mean for you? It means that we are not a “one size fits all” solution. We understand your specific opportunities, challenges, and needs for an online deals program.

Benefits of Running Deals

Create A New Revenue Stream

You can drive substantial revenue for your company by running a deals program, since deals put you in the center of the transaction between a customer and an advertiser.

Build Email Database

You can reach a new audience and convert them to deals program subscribers, which then allows you to market to them in the future. Our robust tools – like a site popover, share with a friend, deal credits – are great resources for reaching an even larger audience

Build Advertiser Relationships

Deals are a great way to build relationships with advertisers you already work with, and featuring a deal for an advertiser is the perfect way to showcase just how valuable your promotional services really are.

Target New Advertisers

Partnering with an advertiser to run a deal is a great way to get in the front door and discuss the entirety of your product suite with advertisers who wouldn’t typically buy a media package.

Benefits of Running a Deals Program
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Deals Your Way

Deal Of The Day

Running a featured deal of the day program is a great way to keep the revenue flowing in from deals throughout the year.

Deal Cards

Deal cards allow you to offer your customers a fantastic set of deals from either one or multiple merchants. Golf, spa and ski cards are all great ways to drive serious revenue. Learn more about deal cards.

Deals Store

If you don’t have the resources to run a regular deals program, consider running a special store around a particular holiday, season, or event in your community. We’ve seen partners find great success with Valentine’s Day stores, University stores, and Summer Fun stores.

Big Deal

If you don’t want to run several featured deals each week but want the benefit of running deals regularly, you could feature an especially awesome deal – something your audience can’t get elsewhere – and run it for an extended period of time each week or month. This can also be a complement to your regular deals program.

Business Models for Running Deals
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The Second Street Difference

Built for Media Companies

Our platform was built by a team with over a decade of experience in the local media arena. What does that mean for you? It means we understand the opportunities, challenges and needs for running an online deals program in your media company. We are not a “one size fits all” solution.

Full Technical Support Team

When you license Deadline Deals, you get a full technical support team for both you and your customers. This means you can spend more time selling and promoting deals and watch your revenue numbers climb.

Works On All Platforms

Your deals program is optimized to run on websites, Facebook Pages, mobile phones, and tablet devices, which means that you can reach your customers no matter where they spend their time. Since nearly 25% of deals purchased on our platform are from mobile, this feature is crucial to your success.

Promotions Lab

The Second Street Promotions Lab was designed to help media companies succeed with promotions and is full of best practices, case studies, industry insights, and analysis on the world of online promotions. Visit the Promotions Lab now to start taking advantage of this resource.

Dedicated to Your Success

When you license Deadline Deals, you get more than just a software platform. You get an Affiliate Success Director and Success Team, a Launch Manager, plus access to our best practices content and free webinars. Learn more in our Promotions Lab.

White-Label & Customizable

Our premier deals platform is 100% white-label and customizable. Whether you want to run regular featured deals, deal cards, multiple-option deals, side deals, or deals stores, we can meet your needs. Run your deals your way.

Seamless Integration

Just like the rest of Second Street’s products, Deadline Deals integrates with our other platforms. The consumer data you collect from Deadline Deals helps build the same database of people that you are collecting with ballots, contests and more.

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Make the Switch

Running a deals program with another provider? Here are 5 reasons you should switch to Second Street:

Lower Fees

Keep twice as much as profit compared to other deals providers! Our low 7% transaction fee includes unlimited support (for you and your consumers), one-click deal emails, and much more.

Seamless Transition

We have the tools to import your deals and user data from your current provider, as well as a number of programs to help you succeed long term with deals.

We Support Your Success

When you switch to Deadline Deals, you get more than an awesome software platform. You work with a Launch Manager to help you through the process of switching platforms, plus access to our experienced Success Team, who provides strategic marketing consulting and thought leadership through webinars, sales trainings, and more.

Work with the Industry Leader

With over 400 deals programs currently running, we work with some of the biggest names in media, including The McClatchy Company, Lee Enterprises, and Barrington Broadcasting.

You Sell. We Do the Rest.

Deadline Deals is full of features that save you time and make you money, like one-click deal emails, a Merchant Center, merchant payments, and support for you and your customers.

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