UPICKEM

Why Contests?

Growing Trends

Online promotions are exploding, quickly becoming more desirable for advertisers than traditional or online static advertising. Advertisers are searching for a way to engage with their audience in a fresh, interactive way. Print or banners ads cannot provide the level of engagement that a contest sponsorship can. A great way to integrate traditional advertising into contest package is to use print or banner ads to promote the contest and the sponsor.

Niche-Oriented

The endless possibilities of contest ideas waiting at your fingertips appeal to an assortment of potential advertisers. These potential advertisers are looking to reach a niche audience and your contesting abilities are a fantastic avenue to help them achieve their goal. Now, keep in mind, “niche” doesn’t translate to “small”, this just means contests are great for reaching a targeting audience.

For example, to secure a sponsorship from a new, local vet, offer to run a “Cutest Pet Contest“. Or, with College Basketball Playoffs just around the corner, go after a favorite local pub & grill. Or, one of our favorite pairings: run a “Best or Worst Tattoo Contest” with a tattoo parlor and a laser tattoo removal business.

Flexibility

The beauty of contest sponsorships is the ability to build it as an integrated program. You can package print advertisements, banner ads, email marketing, on-air spots with the contest sponsorship. Summary: you extract value by not only selling the contest sponsorship, but selling all advertising pieces that you wanted to sell anyway.

Plus, contests have social aspects, i.e. users posting photos to their Facebook or tweeting about a sweepstakes. What does this mean to an advertiser? That they will get the organic, word-of-mouth advertising that is priceless for them.