The Second Street Summit explores how promotions, interactive content, and email move the needle on your digital strategy. During this two-day event you’ll learn, brainstorm, and network with peers in the media and marketing industry.

Register now to access our lowest registration price of $249. This Early Bird pricing ends on January 31st.

2016 Agenda

Day 1Day 2
Understand the Big Opportunity and Your Competitive LandscapeHow to Rally Your Organization Around Engagement Campaigns
Making Promotions Integral to Your OrganizationMaking Email and Data Integral To Your Organization
How to Set Time-Bound, Measurable, and Realistic GoalsSecond Street Product Talk
How to Build a Robust Email DatabaseSales Stories from the Field
How to Price Sales PackagesOptimizing Your Promotions & Interactive Content
Motivate Your Team to SellHow to Market Your Campaigns
FULL AGENDA

FAQs

faq11
What to Expect?

Two days of brainstorming,
planning, and strategizing
with your peers and experts
in promotions, interactive
content, and email.

faq12
Who’s It For?

Media and marketing
professionals from large and
small markets across
North America.

faq13
Why Attend?

You’ll leave inspired to
leverage engagement
campaigns and email to
generate digital
revenue and engage
your audience.

2016 Speakers

borrell
Gordon Borrell

CEO, Borrell Associates

berry
Amy Berry

Director of Business Development, WKDZ-FM & WHVO-FM

capparelli
Rebecca Capparelli

Executive Director of Promotions, GateHouse Media

davis
Tim D'Avis

Director of Digital Products, Lee Enterprises

droke
Sara Droke

Director of Emerging Media, WPSD-TV

liddy
Michelle Liddy

Director of Digital Sales, Heartland Media

maassen
Katie Maassen

Digital Specialist, KSDK-TV

mann
Beth Mann

President & CEO, WKDZ-FM & WHVO-FM

mckay
Jennifer McKay

Digital Director, Times Herald Record

murphy
Tim Murphy

VP Digital Strategy & Enterprise Platforms, Entercom Communications

newton
Peter Newton

Chief Revenue Officer, GateHouse Media

nystorm
Matt Nystrom

VP of Digital Media, Saga Communications

oglesby
Kent Oglesby

New Media Development Manager, KY3-TV

sherwood
Alyxandra Sherwood

Sales Promotions Coordinator, Sinclair Broadcasting Group

sussman
Scott Sussman

Digital Media Strategist, KDRV-TV

tongue
Sam Tongue

Director of Digital Content, Federated Media

VIEW ALL SPEAKERS

Pricing

Early Bird

Until January 31, 2017

$249
Standard

Until March 31, 2017

$349
Last Chance

Until June 12, 2017

$449
REGISTER NOW

2016 Summit Recap

 

The 2016 Second Street Summit was an exciting, two-day event that explored how media companies can become modern day audience engagement companies. To learn more about what was covered, download the report below.

GET THE REPORT
  • testimonia1

    The connections you make and the information that’s disseminated here is invaluable to your media company’s digital division. The Summit should be everyone’s must go-to event.

    Sara Droke
    Director of Emerging Media, WPSD-TV

You’re In Good Company

2016 Summit Attendees
  • civitas
  • cox
  • deseret
  • entercom
  • gatehouse
  • grey
  • lee
  • mcclatchy
  • saga
  • shaw
  • sinclair
  • tribune