Second Street is an audience engagement software platform that is used by over 4,000 media companies and marketers. Our partners use the platform to run contests and interactive content – such as personality quizzes, sweepstakes, photo contests, and more – on their website to generate digital revenue, grow their email database, and engage their audience.

Our Co-Founders

Doug Villhard

A graduate of Truman State University with a master’s degree from Boston University, and an MBA from Washington University, Doug started his career as a producer at Disney Interactive and Disney Online. After moving back to St. Louis, Doug worked at Pulitzer Technologies before leaving to found UPICKEM in 2001.

Doug is a programmer by trade, but a golfer at heart. He and his wife, Diane, have four children. If he’s not on his laptop, he’s shuttling kids from one activity to the next, all the while dreaming of lowering his handicap.

Matt Coen

A Rhode Island native and Connecticut College grad, Matt cut his teeth running political campaigns on the East Coast. Matt moved to the Midwest with his wife Emily and their three sons, where he started his career in media technology at Pulitzer Technologies. Then, in 2003, Matt founded myCapture.

Matt is still a political junkie, and in 2006 he co-wrote and produced the award-winning documentary, “Can Mr. Smith Get to Washington Anymore?

Our Team

Second Streeters have a passion for success of our customers and software. We always welcome innovation and new ideas. We’re on the lookout to hire forward-thinking leaders and collaborators who are the best at what they do. This includes anything from software development to email marketing. If this sounds like you, we’d love to talk.


Our Mission

At Second Street, we delight our partners by helping them achieve their audience engagement dreams by providing them with the leading private-label audience engagement platform and top-notch support and consulting.

Our Hometown

Based in beautiful downtown St. Louis, Second Street is a proud member of the booming tech community. Our office is located in a historic building and is close to Busch Stadium and the Arch. We pride ourselves on our Midwestern values of keeping it casual and working together to get things done.