The Second Street Summit explores how promotions, interactive content, and email move the needle on your digital strategy. During this two-day event you’ll learn, brainstorm, and network with peers in the media and marketing industry.

Register now to access to our lowest possible price of $249. This Early Bird ends on Feburary 28th.

2016 Agenda

Day 1Day 2
Understand the Big Opportunity and Your Competitive LandscapeHow to Rally Your Organization Around Engagement Campaigns
Making Promotions Integral to Your OrganizationMaking Email and Data Integral To Your Organization
How to Set Time-Bound, Measurable, and Realistic GoalsSecond Street Product Talk
How to Build a Robust Email DatabaseSales Stories from the Field
How to Price Sales PackagesOptimizing Your Promotions & Interactive Content
Motivate Your Team to SellHow to Market Your Campaigns


What to Expect?

Two days of brainstorming,
planning, and strategizing
with your peers and experts
in promotions, interactive
content, and email.

Who’s It For?

Media and marketing
professionals from large and
small markets across
North America.

Why Attend?

You’ll leave inspired to
leverage engagement
campaigns, and email to
generate significant digital
revenue and engage
your audience.

2016 Speakers

Gordon Borrell

CEO, Borrell Associates

Amy Berry

Director of Business Development, WKDZ-FM & WHVO-FM

Rebecca Capparelli

Executive Director of Promotions, GateHouse Media

Tim D'Avis

Director of Digital Products, Lee Enterprises

Sara Droke

Director of Emerging Media, WPSD-TV

Michelle Liddy

Director of Digital Sales, Heartland Media

Katie Maassen

Digital Specialist, KSDK-TV

Beth Mann

President & CEO, WKDZ-FM & WHVO-FM

Jennifer McKay

Digital Director, Times Herald Record

Tim Murphy

VP Digital Strategy & Enterprise Platforms, Entercom Communications

Peter Newton

Chief Revenue Officer, GateHouse Media

Matt Nystrom

VP of Digital Media, Saga Communications

Kent Oglesby

New Media Development Manager, KY3-TV

Alyxandra Sherwood

Sales Promotions Coordinator, Sinclair Broadcasting Group

Scott Sussman

Digital Media Strategist, KDRV-TV

Sam Tongue

Director of Digital Content, Federated Media



Early Bird

Until February 28, 2017


Until March 31, 2017

Last Chance

Until June 12, 2017


2016 Summit Recap


The 2016 Summit explored how media companies should be focused on becoming modern-day audience engagement companies.

  • The connections you make and the information that’s disseminated here is invaluable to your media company’s digital division. The Summit should be everyone’s must go-to event.

    Sara Droke
    Director of Emerging Media, WPSD-TV

You’re In Good Company

2016 Summit Attendees
REGISTER NOW Watch 2016 Overview