The Second Street Summit explores how promotions, interactive content, and email move the needle on your digital strategy. During this two-day event you’ll learn, brainstorm, and network with peers in the media and marketing industry.


Two Days of Audience Engagement, Revenue Opportunities, and the Blues

Day 1Day 2
Welcome to Our Blues Festival in St. LouisMuddy Waters Run/Walk
Audience Engagement – The Fundamental Melody for Local MediaWelcome Back, Baby
The New Sound of Digital Revenue Lies Beyond the BannerMaster the Blues, and You’re Ready to Rock ‘n’ Roll – The Product Talk
Behind the Music – KY3 in Springfield, MOBallots – The (B.B.) King of Audience Engagement
Amplify All Your Revenue Streams with a Strong Consumer DatabaseBehind the Music – Forsyth County News in Cumming, GA
The 12 Million Dollar Hit Machine – GateHouse MediaExtended Cut – How to Get Even More Revenue Out of Your Email Database
Jam with the Legends – A Networking Lunch with Second Street Award WinnersBehind the Music – WKDZ-FM in Cadiz, KY
4 Afternoon Tracks: Corporate, Sales, Marketing, and ContentTime to “Take it Home” – The Biggest Hits from the Summit
Second Street Blues FestivalThe Final Note



What to Expect?

Two days of brainstorming,
planning, and strategizing
with your peers and experts
in promotions, interactive
content, and email.

Who’s It For?

Media and marketing
professionals from large and
small markets across
North America.

Why Attend?

You’ll leave inspired to
leverage engagement
campaigns, and email to
generate significant digital
revenue and engage
your audience.

More Details


Amy Berry

Director of Business Development, WKDZ-FM & WHVO-FM

Lynn Brown

Corporate Promotions Marketing Director, GateHouse Media

Rebecca Capparelli

Executive Director of Promotions, GateHouse Media

Misty Cates

Marketing Consultant, WPSD-TV

Matt Coen

President & Co-Founder, Second Street

Rachel Cook

Niche Content Editor, Post and Courier

Sande Cox

Director of Digital Media, 5 Star Media Group

Liz Crider

Director of Affiliate Success, Second Street

Tim D'Avis

Director of Digital Products, Lee Enterprises

Laura Dacus

St. Louis Best Bridal

Kirk Davis

Chief Executive Officer, GateHouse Media

Kiesha Doss

Digital Product Director, WEHCO Media

Sherry Hayes

Interactive Director, WLEX-TV

Julie Foley

Director of Affiliate Success, Second Street

Conan Gallaty

President, WEHCO Digital

Vince Johnson

Publisher, Forsyth County News

Shannon Kinney

Founder, Client Success Officer, Dream Local Digital

Bea Lint

Ad Manager, Victorville Daily Press

Beth Mann

President & CEO, WKDZ-FM & WHVO-FM

Leah Merigian

Promotions Sales Coordinator, Chattanooga Times Free Press

Jeffrey Miller

Vice-President/General Manager, SmartReach Digital

Kent Oglesby

New Media Development Manager, KY3-TV

Josh Pearlman

Director of National Events & Promotions, Entercom

Kim Reis

Vice President of Digital Audience Engagement, Entercom

Alyx Sherwood

Sales Promotions Coordinator. WHAM-TV

Jason Taylor

Western US President, GateHouse Media

Emily Thousand

Affiliate Success Manager, Second Street

Doug Villhard

President & Co-Founder, Second Street

Elaine Vydra

Digital Marketing Manager, St. Louis Post-Dispatch

Michele Walden

Lead Digital Specialist, Northwest Florida Daily News

Paul West

Director of Affiliate Success & Support, Second Street

Jed Williams

Chief Innovation Officer, Local Media Association



Early Bird

Until March 31, 2017


Until June 12, 2017


2016 Summit Recap


The 2016 Summit explored how media companies should be focused on becoming modern-day audience engagement companies.

  • The connections you make and the information that’s disseminated here is invaluable to your media company’s digital division. The Summit should be everyone’s must go-to event.

    Sara Droke
    Director of Emerging Media, WPSD-TV

You’re In Good Company

2016 Summit Attendees